Payer Influence and Performance Evaluation
(PIPE)™
Some common questions emerge as payer marketing departments seek to optimize product access via effective contracting and pull-through efforts.
Common Payer Marketing Questions
:
- How can I assess whether a particular payer has meaningful market presence in the geographic areas where they claim to impact?
- How can I measure pull-through effectiveness while controlling for the “spill-over” likely caused by other payers in the region?
- How can I ensure that my analysis of payer performance is not over emphasizing the influence of the PBM or the health plan?
How can I optimize the prescribing data that I have to help me address specific contracting decisions on a payer-by-payer basis?
| How can these questions be addressed in a systematic way while maximizing internal data and resources? |
The ISA Payer Influence and Performance Evaluation (PIPE) tool analyzes payer influence and geographic concentration allowing manufacturers to objectively evaluate contracting strategies and pull-through effectiveness.
ISA’s Payer Influence and Performance Evaluation Tool addresses many critical issues facing Payer Marketing in the quest for brand access optimization.
Common Question |
Addressed by ISA’s PIPE tool? |
Comments |
How can I optimize the prescribing data that I have to help me address specific contracting decisions on a payer-by-payer basis?
|
YES |
ISA’s PIPE tool is designed to optimize your data so that you can readily make payer marketing decisions.
|
How can I assess whether a particular payer has meaningful market presence in the geographic areas where they claim to impact?
|
YES |
ISA’s PIPE tool allows you to determine the actual geographic penetration of a payer as well as how this compares to other payers in the sales district, region, nation, etc.
|
How can I ensure that my analysis of payer performance is not over emphasizing the influence of the PBM or the health plan?
|
YES |
The PIPE tool combines a proprietary database and a rigorous, multi-factorial formulary analysis to clearly articulate the PBM-plan relationship.
|
How can I measure pull-through effectiveness while controlling for the “spill-over” likely caused by other payers in the region?
|
YES |
ISA’s PIPE tool incorporates the results of custom data queries into a user-friendly dashboard designed to illicit meaningful comparisons of pull-through effectiveness. |
Questions addressed by the PIPE™ tool:
- How can I assess whether a particular payer has meaningful market presence in the geographic areas where they claim to impact?
- How can I measure pull-through effectiveness while controlling for the “spill-over” likely caused by other payers in the region?
- How can I ensure that my analysis of payer performance is not over emphasizing the influence of the PBM or the health plan?
- How can I optimize the prescribing data that I have to help me address specific contracting decisions on a payer-by-payer basis?
To request a capabilities presentation on PIPE™, please contact Harry G. Schiavi, Managing Director, at (212) 702-4686 or e-mail to
.
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