Insight Strategy Advisors takes pride in delivering actionable recommendations to clients facing difficult business situations. Below are summaries of completed projects. New project summaries will be added on a regular basis.

Reimbursement Strategy for Market Entrant

Client: Multinational Pharmaceutical Manufacturer entering the oncology space with a novel infused therapeutic product
Objective: Develop a comprehensive understanding of access, reimbursement, and distribution of the infused therapeutic market in order to identify high priority barriers to access, and then mitigate those barriers via targeted tactics and strategies
Approach: Extensive secondary and then primary research with key oncology stakeholders (private and public payers, and oncology practices) to identify threats, opportunities, and implications based on the current and future market landscape; segment payers based on their utilization management behavior
Result: For each payer segment, ISA developed segment-specific objectives and related tactics assigned to specific stakeholder groups within the client organization to ensure execution of these priorities in advance of launch

Outcome: Client successfully launched product, implementing targeted pre-launch messaging and post-launch tactics as per overarching strategic imperatives through marketing and field force, while monitoring for identified areas of emerging barriers to access