Emerging Market Planning Assessment

Client: Multinational Pharmaceutical company with aggressive growth targets in emerging economies
Objective: Develop a commercial plan in China, India, Brazil, and Russia to become a Top-10 competitor by revenue within the next 10 years
Approach: Rigorous secondary analysis and primary research with KOL’s in each market, regulatory and government officials and internal stakeholders; workshop to discuss targets, challenges and opportunities
Result: 10-year portfolio forecast, acquisition/partnership targets and therapeutic area strategies for each emerging market
Outcome: Client launched plan to achieve higher market presence in key emerging markets, effectively attaining Top-10 status in each key emerging market

China Market Access Strategy

Client: Multinational Pharmaceutical company re-assessing market access approach for the Chinese market, focusing on twelve key provinces / major cities
Objective: Develop reimbursement and pricing strategy for Chinese provincial markets specific to client’s unique therapeutic focus
Approach: Conduct primary research with hospitals, provincial procurement executives and government officials in each of twelve key provincial markets; develop multi-variate scenario plays to determine product listing, parallel trade and procurement economics
Result: Recommend pricing /formulary approaches for each key provincial market in China, including value proposition goals for key portfolio therapeutic focuses
Outcome: Client implemented novel reimbursement effort to synchronize formulary listings and hospital adoption of portfolio brands

Insight Strategy Advisors takes pride in delivering actionable recommendations to clients facing difficult business situations. Below are summaries of completed projects. New project summaries will be added on a regular basis.